Founded in 1856 by Thomas Burberry, Burberry has evolved from a modest outdoor attire shop into one of the world's most prestigious luxury fashion brands. This 500-word exploration unveils the rich heritage and innovative spirit behind Burberry's global fame.
Humble Beginnings
At just 21, Thomas Burberry opened his first store in Basingstoke, England, catering to outdoor enthusiasts. In 1879, he revolutionized rainwear by inventing gabardine, a breathable, weatherproof fabric that would later define military trench coats during World War I.
The Trench Coat Revolution
The 1912 Burberry Trench Coat
The brand introduced its distinctive Burberry CheckChristopher Bailey
Burberry became the first luxury brand to: 430+
168 years
Courteney Cox wore the first Burberry bikini
The 2023 appointment of ex-Bottega Veneta designer Daniel Lee signaled a bold aesthetic shift. His debut transformed branding elements: Current initiatives demonstrate Burberry's dedication to responsible luxury: › No unsold item destruction since 2019 From trenches to tech-runways, Burberry maintains its position as fashion's most elastic brand—equally rooted in heritage and future-facing innovation. The brand's ability to evolve while retaining quintessential Britishness ensures ongoing relevance in competitive global markets.
"In the volatile world of fashion, few designs remain relevant across generations. The Burberry trench is that rare phenomenon." - Fashion Historian Colin McDowell
Checking Into Luxury (1900s)
Digital Pioneer (2000s)
By the Numbers
A New Era Under Daniel Lee
Heritage Element
Modern Reinvention
Equestrian Knight logo
Minimalist blue-white reinterpretation
Nova Check
Smaller-scale prints on leather goods
Sustainability Commitments
› Reduced absolute emissions by 92% (2016-2021)
› Global diversity initiatives under the Burberry Inspire