The Distinctive Check Pattern

In the 1920s, Burberry introduced its signature check pattern, initially as a lining for trench coats. The camel, black, white, and red design quickly became a status symbol. However, by the 1990s, overexposure led to counterfeiting issues. Under creative director Christopher Bailey’s leadership, the brand revitalized the check, balancing heritage with contemporary appeal through limited-edition collections.

From Classics to Modern Reinvention

Burberry’s ability to evolve while honoring its roots is unmatched. Under Bailey’s direction, the brand embraced digital innovations, live-streaming runway shows in 2010—a first for the industry. Recent collections under Riccardo Tisci blend streetwear influences with classic tailoring, attracting younger audiences while maintaining loyalty among traditionalists.

Today, Burberry stands as a beacon of British luxury, celebrating over 160 years of excellence. Its commitment to sustainability—pledging carbon neutrality by 2022—further cements its forward-thinking ethos. For a closer look at its latest offerings, explore this detailed product showcase.

Through reinvention and reverence for tradition, Burberry remains a defining force in fashion, proving that true style is eternal.