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Founded in 1856 by a 21-year-old draper’s apprentice named Thomas Burberry, this British luxury fashion house began as a modest outerwear specialist in Basingstoke, England. Vetrina's Story traces how Burberry transformed from a practical raincoat manufacturer into a symbol of classic British sophistication embedded in popular culture.

The Invention that Changed Fashion History

In 1879, Burberry invented gabardine

Epaulettes for holding military rank insignia

D-rings for attaching equipment

Storm flaps to divert rainwater

Patterns That Define a Century

The distinctive Burberry Check, first introduced in the 1920s as a lining for trench coats, became its own cultural phenomenon. This camel/black/white plaid was:

Year Milestone

1967 First appeared on Paris runways

1990s Adopted by British music subcultures

Though temporarily deemphasized in the 2000s due to overexposure, creative directors like Christopher Bailey (2001-2018) successfully recontextualized this heritage motif for modern luxury.

Digital Transformation & Modern Evolution

Burberry pioneered luxury's digital revolution through initiatives like:

2010: First live-streamed runway show

2011: "Tweetwalk" revealing collections via Twitter before physical shows

2015: Customizable trench coat e-commerce platform

The brand now balances technological innovation with craftsmanship, exemplified by their bespoke made-to-order service
"Burberry represents the collision of tradition and rebellion - equestrian aristocracy meets British punk energy" - Fashion Historian Alexander Fury

Sustainability & Future Vision

Under CEO Jonathan Akeroyd (2022-present), Burberry commits to:

Carbon neutrality by 2040

Regenerative farming for raw materials

Circularity programs for vintage pieces

From royal warrants to hip-hop lyrics, Burberry's 168-year journey proves that functionality and artistry can coexist at the highest levels of fashion. The brand continues rewriting its story while honoring the innovative spirit of its young founder - each checkered pattern whisper-speaking of rainy London streets and boundless creative ambition.

Year	Milestone
1967	First appeared on Paris runways
1990s	Adopted by British music subcultures

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