The Timeless Legacy of Burberry

2025-04-19

Founded in 1856 by Thomas Burberry, the iconic British luxury brand has become synonymous with heritage, innovation, and timeless elegance. From its humble beginnings as a small draper’s shop in Basingstoke, England, Burberry has grown into a global fashion powerhouse, renowned for its distinctive tartan pattern—Burberry Check—and groundbreaking outerwear.

Innovation in Fabric: The Birth of Gabardine

In 1879, Thomas Burberry revolutionized rainwear by inventing Gabardine, a breathable, weather-resistant fabric woven using a tightly knit process. This innovation paved the way for the brand’s legendary trench coat, originally designed for British military officers during World War I. The coat’s functional details—D-rings, epaulettes, and a storm flap—remain signature elements today.

A Symbol of British Identity

Burberry’s Knight Logo, introduced in 1901, embodies courage and nobility. Meanwhile, the beige, black, red, and white check pattern, introduced in the 1920s as a coat lining, became a cultural phenomenon. By the late 20th century, it was both coveted and counterfeited—earning its status as an unmistakable luxury emblem.

Explore Burberry’s modern collection, including seasonal highlights, for a blend of tradition and contemporary design.

Challenges and Reinvention

In the early 2000s, overexposure of the Burberry Check led to declining exclusivity. Under CEO Christopher Bailey, the brand recalibrated—reducing logo use, collaborating with tech giants like Apple, and emphasizing minimalist aesthetics. The 2017 debut of "Burberry Vintage" recycled fabrics further highlighted sustainability efforts.

Today’s Burberry: A Global Icon

Under creative director Riccardo Tisci, Burberry merges streetwear energy with classic tailoring. The 2021 redesign reintroduced the Equestrian Knight logo alongside bolder prints, resonating with younger audiences while honoring tradition. From runway shows in London to limited-edition capsules, Burberry continues to redefine luxury for the digital age.

"Burberry is more than fashion—it’s a story woven through time, culture, and craftsmanship." – Industry Insider

Key Takeaways:

  • Founded in 1856 by Thomas Burberry as a functional outerwear brand.
  • Pioneered Gabardine fabric and the iconic trench coat.
  • Cultural impact through the Burberry Check and Knight Logo.
  • Modern revival under Riccardo Tisci with a focus on sustainability. More details in this product overview.
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