Founded in 1856 by Thomas Burberry, Burberry

Innovation and the Birth of the Trench Coat

In 1879, Burberry revolutionized outdoor clothing by introducing gabardine, a breathable, weatherproof fabric. This invention led to the creation of the iconic Burberry trench coat, initially designed for British military officers during World War I. The coat's functional details—D-rings, epaulets, and storm flaps—remain signature elements today.

The Burberry trench coat, a symbol of British elegance.

The Iconic Check Pattern

In the 1920s, Burberry introduced the Nova Check—a beige, black, white, and red tartan pattern. Initially used as a lining for coats, it later adorned scarves, bags, and accessories. While its popularity surged in the 1990s, the pattern faced overexposure, prompting Burberry to strategically reduce its use in the early 2000s to reclaim exclusivity.

"Burberry's check is more than a pattern; it's a language of its own." — Christopher Bailey, Former Chief Creative Officer.

Modern Rebranding and Digital Influence

Under CEOs like Angela Ahrendts and Marco Gobbetti, Burberry embraced digital innovation. The brand became a pioneer in social media luxury marketing, live-streaming runway shows, and collaborating with tech giants like Apple. Creative directors like Riccardo Tisci have balanced heritage with streetwear-inspired collections, attracting younger audiences.

Key Burberry Products:

• Trench Coats: Handcrafted in England using gabardine.
• Scarves & Accessories: Featuring the Nova Check and bold新的colors.
• Fragrances: Including the bestselling Burberry Her & Mr. Burberry.

For a detailed comparison of current Burberry offerings, explore this product spreadsheet

Sustainability and Future Vision