The Timeless Legacy of Burberry: A Story of British Elegance-Yes Spreadsheet Finds - Yesfans,allchinabuy,sugargoo,hoobuy,oopbuy,loongbuy,spreadsheet finds.

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For over 160 years, Burberry

Humble Beginnings in Basingstoke

Founded in 1856 by 21-year-old Thomas Burberry, the brand began as a small draper's shop in Hampshire. Originally focused on outdoor clothing, Burberry revolutionized rainwear by inventing gabardineRoald Amundsen, who wore Burberry during his 1911 South Pole expedition.

The Trench Coat's Military Heritage

During World War I, Burberry designed the Tielockentrench coat. Features like D-rings (for attaching gear) and gun flaps became enduring style elements. The 1920s saw the introduction of the distinctive Burberry Check
Royal warrants from both Queen Elizabeth II and Prince Charles cemented Burberry's regal connection throughout the 20th century.

Challenges and Reinvention

The 1990s presented challenges as counterfeit products diluted the brand's exclusivity. Under CEO Angela AhrendtsChristopher Bailey
Digital innovation (first live-streamed fashion show in 2010)

Pruned product lines and regained control of licensing

Modern reinterpretations of heritage pieces (see contemporary collections)

Modern Evolution Under Riccardo Tisci

Since 2018, chief creative officer Riccardo Tisci has introduced streetwear elements while respecting heritage. Notable innovations include:

The TB Monogram
Sustainability pledges (carbon-neutral by 2022) - detailed product stats available in this materials database

Collaborations with major Chinese and Korean celebrities to capture Asian markets

By the Numbers

Brand Founded 1856

Gabardine Invented 1879

Flagship Items Available - see full catalog 5,800+

Today Burberry balances tradition with innovation, using its archive of 70,000 historical pieces

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Brand Founded	1856
Gabardine Invented	1879
Flagship Items Available - see full catalog	5,800+