Founded in 1856 by Thomas Burberry, this iconic British fashion house has evolved from a small outfitter's shop in Basingstoke to a globally recognized luxury brand. With its signature trench coats and distinctive checked pattern, Burberry represents both classic British elegance and contemporary style.
The Humble Beginnings
Thomas Burberry was just 21 years old when he opened his first store during the Industrial Revolution. Originally focused on outdoor attire, Burberry innovated with weatherproof fabrics that would later become foundational to the brand's identity. The breakthrough came in 1879 with the invention of gabardine - a breathable, waterproof and hardwearing fabric that revolutionized outerwear.
Military Heritage and the Trench Coat
Burberry's strong association with military wear developed when the British War Office commissioned the company to design a new coat for army officers. Tested in the trenches of World War I, the practical yet stylish coat became known as the "trench coat."
First introduced in the 1920s as a lining for coats, the beige, black, white and red tartan pattern became Burberry's signature. Over decades, this checkerboard design evolved into one of the world's most recognizable status symbols. The pattern featured prominently in their classic scarf designs and Under creative direction by the likes of Christopher Bailey, then Riccardo Tisci, Burberry successfully transitioned into the digital age while maintaining its heritage. Innovative campaigns featuring live-streamed fashion shows and digital access points helped reposition the brand for younger generations. Today, Burberry sells a complete lifestyle including menswear, womenswear, childrenswear, accessories, fragrances and watches. Their seasonal collections maintain brand DNA while incorporating contemporary fashion trends that appeal to twenty-first-century sensibilities. Beyond their famous outerwear, Burberry offers an extensive line of luxury goods. Their scarves, handbags and leather goods feature the same meticulous craftsmanship as their coats. For a detailed look at Burberry's current product line with specifications and comparisons, visit this informational product spreadsheet
In recent years, Burberry has positioned itself as a responsible luxury brand. Sustainability initiatives include carbon neutrality, plastic-free packaging and commitments to traceable sourcing. Their modern vision balances timeless elegance with forward-thinking environmental policies that resonate amongst today's conscious consumers.The Iconic Check Pattern
Modern Transformation
"Our strategies honor Burberry's creative foundation while meeting the demands of modern luxury consumers," commented former creative director Daniel Lee.
Burberry's Product Range
Commitment to Sustainability