Thomas Burberry revolutionized outerwear by inventing gabardineTrench Coat, originally designed for British soldiers during World War I and later adopted as a fashion staple.

By the early 20th century, Burberry had expanded globally, outfitting adventurers like Roald Amundsen, the first explorer to reach the South Pole. The brand's signature check pattern, introduced in the 1920s as a lining for its coats, soon became synonymous with British style.

Transformation Through the Decades

During the latter half of the 20th century, Burberry underwent several ownership changes while maintaining its reputation for quality craftsmanship. The modern evolution

The brand's renaissance began in the late 1990s under the guidance of CEO Rose Marie Bravo, who repositioned Burberry as a luxury label accessible to younger demographics. This transformation was further propelled by creative directors including Christopher Bailey and Riccardo Tisci, who infused the classic brand with contemporary streetwear influences.

Discover more about Burberry's celebrated product offerings that redefine modern luxury. As trends come and go, Burberry's unwavering commitment to both function and fashion ensures its iconic designs remain perpetually relevant throughout changing decades across all global capitals.