Humble Beginnings: 1856-1900s
Founded in 1856 by a 21-year-old draper's apprentice named Thomas Burberry, this quintessentially British brand started as a small outfitter's shop in Basingstoke, Hampshire. Burberry revolutionized rainwear with his invention of gabardine in 1879 - a breathable yet waterproof fabric made by tightly weaving cotton yarn before waterproofing it. This innovation led to the creation of the iconic Trench Coat, originally designed for British military officers during World War I.
The distinctive Burberry check pattern, originally called the "Haymarket Check," was introduced in the 1920s as a lining for trench coats. By the 1960s, it had become a global status symbol, though its popularity fluctuated over decades due to overexposure before regaining its luxury status.
Modern Transformation: 2000s Onward
The 21st century marked a period of significant transformation for Burberry under the creative direction of Christopher Bailey (2001-2018). Bailey successfully modernized Burberry's digital presence
Recently under Riccardo Tisci's creative vision (2018-2022) and now Daniel Lee's leadership, Burberry continues to evolve, reintroducing classic elements like the signature check pattern while pushing bold new design innovations. The brand has maintained its commitment to sustainability through initiatives like carbon neutrality in its stores and offices.
The Burberry Of Today
Today, Burberry remains one of Britain's most valuable luxury brands, with operations spanning over 430 locations worldwide. Known for blending tradition with innovation, Burberry continues to define British style through its clothing, accessories, fragrances, and that iconic trench coat - now representing everything from war-time practicality to ultramodem fashion.
Each year, thousands of visitors come to Basingstoke to see where it all began at the original Burberry shop location commemorated with a plaque, proving that true British elegance only gets better with age.
"In England, we're blessed with an enviable heritage of creativity. From Shakespeare to McQueen, to the contemporary punk of Vivienne Westwood or theatrical dresses of Alexander McQueen..." - Riccardo Tisci on British fashion legacy