By the early 20th century, Burberry became a favorite among explorers, including Roald Amundsen, the first man to reach the South Pole, and Ernest Shackleton, who wore Burberry during his Antarctic expeditions. The brand's signature check pattern, introduced in the 1920s as a lining for coats, later became a global status symbol.

Modern Reinvention: Between Tradition and Innovation

In recent decades, Burberry successfully blended its heritage with contemporary fashion. Under creative directors like Christopher Bailey and Riccardo Tisci, the brand embraced digital transformation—live-streaming runway shows before it was mainstream and leveraging social media to connect with younger audiences. Notable collaborations include limited editions with exclusive product designs.

• 2000s:
• 2018:
• 2021:

  Defining Products That Shaped Fashion History

  The Burberry Trench Coat

  1. The Scarf
  2. The Brit Fragrance
  3. The Lola Handbag
  4. The brand increased patent submissions by 36% after a strategic redesign

  Today, Burberry stands as a testament to adaptability—honoring its roots while continuously redefining luxury for new generations. Its ability to balance tradition with cutting-edge trends secures its position in fashion's elite circle.