The Legacy of Burberry: From Trench Coats to Timeless Elegance

2025-04-11

Burberry Logo

Founded in 1856Thomas Burberry, the British luxury fashion house Burberryinnovation, royal endorsements, and cultural revolutions that continue to inspire modern fashion.

The Origin: A 21-Year-Old Visionary

At just 21 years old, Thomas Burberry opened a small shop in Basingstoke, England, specializing in durable outerwear. His breakthrough came in 1879gabardine, a breathable yet waterproof fabric that revolutionized rainwear. This material later became the foundation for Burberry’s iconic trench coats

Defining Moments

  • 1901:
  • 1912:
  • 1924:
  • 1955:

Rebirth in the 21st Century

After facing challenges in the 2000s due to over-licensing, Burberry reinvented itself under creative directors like Christopher BaileyRiccardo Tisci. Key strategies included:

  1. Digital innovation (e.g., live-streamed runway shows)
  2. Celebrity collaborations (Emma Watson, Romeo Beckham)
  3. Sustainability initiatives (carbon-neutral runway events)

Today, Burberry’s product range spans from accessories

"Burberry is democratic luxury—it belongs to everyone, from royalty to rebels." — Riccardo Tisci, Former Chief Creative Officer

Why Burberry Endures

The brand’s success lies in balancing:

Tradition Innovation
Heritage check pattern Augmented Reality shopping
Classic trench silhouettes Experimental runway designs

Explore our latest collections through this detailed product database

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