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Founded in 1856 by Thomas Burberry, the British luxury fashion house Burberry

From Humble Beginnings to Global Fame

Thomas Burberry opened his first shop in Basingstoke, England, focusing on durable outerwear tailored for outdoor activities. His invention of gabardine
By the early 20th century, Burberry gained fame as the preferred outfitter for explorers like Sir Ernest Shackleton and aviators, including those in World War I. The trench coat, initially designed for military use, became a civilian staple, embodying both functionality and style.

Defining Brand Elements

One of the brand’s most recognizable features is its check pattern, introduced in the 1920s as a lining for their coats. This tartan design quickly gained popularity and has since appeared on scarves, bags, accessories, and ready-to-wear collections. While adapting to modern trends—such as collaborations with tech companies—the check remains a testament to Burberry's heritage.

Personalization became another hallmark, with monogramming services fostering a deeper connection between the brand and its clientele.

Modernization and Sustainability

Under creative directors like Christopher Bailey and Riccardo Tisci, Burberry embraced digital innovation—live-streaming runway shows earlier than competitors—and launched sustainability initiatives (e.g., carbon-neutral pledges). Despite facing criticism for burning excess inventory, the brand has since vowed to adopt more eco-conscious practices.

Beyond clothing, fragrances and cosmetics
Conclusion

With over 160 years of history, Burberry’s journey reflects resilience and reinvention. From war-time utility to runway glamour, the brand continually balances tradition with contemporary relevance. Its timeless designs ensure that, whether draped in a heritage trench coat or flaunting a fresh reinterpretation, wearers become part of Burberry's enduring narrative. Explore how this legacy unfolds today through its latest collections.