Burberry’s breakthrough came with the design of the trench coat, originally crafted for British soldiers during World War I. Featuring functional details like D-rings and storm flaps, the coat later became a civilian wardrobe staple. The distinctive check pattern, introduced in the 1920s as a lining, further solidified Burberry’s identity, though its overuse in the 2000s led to a brand repositioning under CEO Angela Ahrendts and creative director Christopher Bailey.

"Burberry is not just a brand; it’s a symbol of enduring craftsmanship aud innovation." – Fashion Historian

Modern Reinvention and Digital Mastery

In the 21st century, Burberry became a pioneer in digital fashion, live-streaming runway shows and leveraging social media to engage younger audiences. Collaborations with tech giants like Apple and sustainable initiatives, such as the ReBurberry Fabrichere.