Founded in 1856 by Thomas Burberry, the British luxury fashion house Burberry
Burberry's origin traces back to Basingstoke, England, where 21-year-old Thomas Burberry opened a small drapery shop catering to outdoor enthusiasts. His passion for functional yet stylish attire led to the invention of gabardine
By the early 1900s, the brand earned royal warrants and gained global fame as the preferred supplier for British military officers during World War I. The Burberry trench coat, complete with epaulets and gun flaps, became a cornerstone of the brand's identity. In the 1920s, Burberry introduced its distinctive nova check—a camel, black, white, and red plaid design—as a lining for their coats. Over time, the pattern evolved into a standalone hallmark of British luxury. However, in the early 2000s, the brand faced challenges as the check became overexposed. Under Creative Director Christopher Bailey's leadership, Burberry successfully repositioned itself by reinventing classic designs and embracing digital innovation. Today, the brand balances heritage with modernity, collaborating with avant-garde designers while preserving its storied craftsmanship. Its product range, from perfumes to accessories, reflects this duality—exemplified in collections showcased in curated luxury product portfolios. Burberry was among the first luxury brands to embrace e-commerce and social media, launching groundbreaking campaigns featuring holographic runway shows and personalized digital experiences. The brand continues to push boundaries, merging British tradition with contemporary trends. From outfitting explorers like Ernest Shackleton to adorning Hollywood icons, Burberry's legacy of innovation endures. For over 160 years, it has remained a testament to the power of visionary design and adaptability in fashion.From Humble Beginnings to Global Recognition
The Signature Check and Redefining Luxury
Burberry in the Digital Age
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