Burberry's breakthrough came in 1879 with the invention of gabardine, a breathable, water-resistant fabric. This revolutionary material laid the foundation for the iconic Burberry Trench Coat, originally designed for British military officers during World War I. Today, these coats remain a cornerstone of the brand’s identity.

In the 20th century, Burberry expanded its product range to include scarves, handbags, and fragrances, all featuring the signature Nova Check—a beige, black, red, and white plaid pattern introduced in the 1920s. This motif became synonymous with British luxury, though the brand occasionally retired it to combat counterfeiting.

Modern Reinvention

Recent years have seen Burberry commit to environmental responsibility, pledging carbon neutrality by 2022 (achieved ahead of schedule) and launching collections using recycled materials. Notably, the ReBurberry Edit

"Burberry is as much about pioneering the future as it is about honoring its heritage," — Riccardo Tisci, Chief Creative Officer (2018–present).