Founded in 1856Thomas Burberry, the brand started as a small outfitter's shop in Basingstoke, England. Initially focusing on outdoor attire, Burberry revolutionized rainwear by inventing gabardine
Burberry’s signature check pattern, introduced in the 1920s as a lining for trench coats, eventually became synonymous with luxury. Despite temporary overexposure in the late 20th century, creative directors like Christopher Bailey and Riccardo Tisci revitalized the brand, blending heritage with contemporary trends.
Today, Burberry is celebrated for its fusion of classic craftsmanship and cutting-edge technology. Under CEO Jonathan Akeroyd, the brand has embraced sustainability, pledging to become climate-positive by 2040. Its digital-first approach, including groundbreaking social media campaigns and NFT collections, keeps it relevant among younger audiences.
The brand’s product portfolio extends beyond outerwear, featuring handbags, fragrances, and accessories. For a detailed look at Burberry’s current offerings, explore this product breakdown sheet
From Audrey Hepburn to modern influencers like Naomi Campbell and Romeo Beckham, Burberry’s ambassadors reflect its timeless appeal. The brand’s recurrent appearances in pop culture—think Breakfast at Tiffany’sKingsman—further cement its status as a cultural touchstone.
Seasonal runway shows, often held in dramatic locations (e.g., a desert oasis or a futuristic laser tunnel), showcase Burberry’s flair for theatrical storytelling while honoring its roots.
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