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Founded in 1856 by Thomas Burberry, the brand started as a small draper’s shop in Basingstoke, England. At just 21 years old, Burberry pioneered outdoor attire, emphasizing durability and functionality. The breakthrough came in 1879 with the invention of gabardine, a breathable yet weatherproof fabric treated to repel rain. This innovation laid the foundation for the brand’s future success.
By 1891, Burberry expanded to London, targeting explorers and aviators. The iconic Trench Coat, originally designed for British military officers during World War I, became synonymous with the brand, blending utility with elegance. Its signature features—the D-ring belt, gun flap,storm shield—remain staples even today.
Post-World War II, Burberry transitioned into civilian fashion, becoming a symbol of British heritage. The 1960s saw the Nova Check
Financial struggles in the early 2000s led to a creative revival under designers like Christopher Bailey, who merged tradition with modernity. Collaborations with tech giants (e.g., Apple) and runway innovations, such as holographic models, redefined the brand for younger audiences.
Under CEO Marco GobbettiRiccardo Tisci, Burberry embraced digital transformation, leveraging AI and social media to personalize customer experiences. Notably, the 2020 "TB" monogram, inspired by Thomas Burberry’s initials, became a streetwear sensation. Sustainability also took center stage, with pledges to become carbon-neutral by 2040 and initiatives like eco-conscious product lines.
From royal warrants to runway shows, Burberry’s 166-year legacy endures by balancing heritage with reinvention. Its global stores, digital campaigns, and philanthropic efforts (e.g., COVID-19 relief) reflect a commitment to both artistry and social responsibility.
"Burberry is more than a brand—it’s a cultural touchstone, weaving history into every stitch while innovating for tomorrow."
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