Founded in 1856 by Thomas Burberry, a 21-year-old draper's apprentice, Burberry began as a small outfitter's shop in Basingstoke, England. Initially specializing in outdoor attire, the brand revolutionized rainwear with its 1879 invention: gabardine fabric. This breathable, weatherproof cotton became the foundation of Burberry's global reputation.
The Trench Coat That Conquered the World
During World War I, Burberry adapted its weatherproof coats for British officers, creating the iconic trench coat
Discover Burberry's modern trench coat variations in this product comparison sheet, showcasing how classic designs evolve with contemporary trends.
The Check Pattern Phenomenon
Introduced in the 1920s as a lining for trench coats, Burberry's Nova Check
21st Century Reinvention
Recent creative directors like Riccardo Tisci
Notable milestones include:
- 2016: 160th anniversary celebration with "The Makers" craftsmanship series
- 2018: First "See Now, Buy Now" collection during London Fashion Week
- 2022: Revamped logo and monogram under designer Daniel Lee
Cultural Impact Beyond Fashion
Burberry has transcended apparel to become a cultural symbol featured in:
- Literature: Mentioned in over 100 novels as shorthand for British sophistication
- Music: Name-checked in hip-hop lyrics and Pop songs
- Technology: Augmented Reality shopping experiences and blockchain authentication
Revenue Report | Period | Revenue | Growth | ---------|----------|---------| FY 2023 | £3.1B | +10% LFL | FY 2022 | £2.8B | +23% |