Founded in 1856 by Thomas Burberry, a 21-year-old apprentice draper, Burberry began as a small outfitter's shop in Basingstoke, Hampshire, England. The young entrepreneur's vision was to create outerwear that could withstand England's unpredictable weather while exuding refined elegance. By 1879, Burberry revolutionized rainwear with his invention of gabardine - a breathable, weatherproof cotton fabric that would become the cornerstone of the brand's empire.

The Birth of the Trench Coat

Burberry's most legendary contribution to fashion came during World War I when the company designed the iconic trench coat for British army officers. The coat's military heritage features - including epaulettes, D-rings, and a gun flap - remain key design elements today. Transitioning from battlefield to high fashion, the trench coat became a symbol of sophistication, adorning figures from Humphrey Bogart to modern A-list celebrities.

The Distinctive Check Pattern

In the 1920s, Burberry introduced its signature camel, black, white, and red check design. Originally used as a lining for coats, the pattern gained such popularity that it became synonymous with British style. This recognizable tartan has both elevated the brand and posed challenges through periods of over-exposure, prompting creative directors to cleverly reinvent its application through various decades.

Challenges and Rebirth Years

In late 20th century, Burberry struggled with brand dilution as counterfeit versions flooded markets. The turning point came in the 2000s under the leadership of Christopher Bailey, who skillfully balanced heritage with innovation by incorporating the check in subtler ways and expanding into successful fragrance, accessories and apparel lines. The company's royal warrants and reputation for quality craftsmanship helped reaffirm its luxury status.

Burberry's Digital Transformation