One of Burberry’s most revolutionary contributions to fashion came in 1879 with the invention of gabardine, a waterproof yet breathable fabric. This led to the creation of the iconic Burberry Trench Coat, originally designed for British military officers during World War I. The coat’s D-ring belt, storm flaps, and epaulets—once functional details—are now signature style elements. Over a century later, the trench remains a wardrobe staple.

The Distinctive Check Pattern

Introduced in the 1920s as a lining for the trench coat, the Burberry Check—a beige plaid with black, white, and red stripes—became synonymous with the brand. By the 1960s, it adorned everything from scarves to umbrellas, though its ubiquity later led to counterfeiting issues. Under creative director Riccardo Tisci (2018–2022), the check was reimagined with bold monochromatic and colorful variations, keeping it fresh while honoring tradition.

Modern Reinvention: Blending Tradition with Innovation

Burberry has continually evolved while staying true to its heritage. Recent collections under new leadership have fused British eccentricity with streetwear influences, such as oversized hoodies featuring the equestrian knight logo. Sustainability efforts include pledges to become carbon-neutral by 2040. The brand also embraces digital innovation, like collaborative product showcases

Celebrity Endorsements and Cultural Impact