The Timeless Legacy of Burberry: A Brand Story

2025-03-29

Since its inception in 1856, Burberry has remained a symbol of British luxury, craftsmanship, and innovation. Founded by Thomas Burberry in Basingstoke, England, the brand began as a small outfitter catering to outdoor enthusiasts. Today, Burberry is a global fashion powerhouse, renowned for its iconic trench coats, distinctive check pattern, and forward-thinking designs.

The Birth of a Legend

Thomas Burberry was just 21 when he opened his first store, specializing in durable outerwear for adventurers and explorers. His breakthrough came in 1879 with the invention of gabardine, a breathable, weatherproof fabric that revolutionized rainwear. This innovation laid the foundation for the legendary Burberry trench coat, which became a staple for British officers during World War I.

The Iconic Trench Coat & Check Pattern

The Burberry trench coat, with its epaulettes, D-ring belt, and storm flaps, became synonymous with timeless elegance. In the 1920s, the brand introduced its signature Nova Check—a beige, black, red, and white pattern that adorned everything from scarves to luggage. While the check design faced overexposure in the late 20th century, creative directors like Christopher Bailey revitalized it through modern interpretations.

Burberry in the Digital Age

Burberry has consistently embraced technology, pioneering digital fashion shows and social media engagement. Under the leadership of former CEO Angela Ahrendts and designer Christopher Bailey, the brand became the first to live-stream a runway show

A Legacy of Reinvention

From tailoring military uniforms in the 1900s to dressing modern celebrities, Burberry balances tradition and innovation. The brand collaborates with contemporary artists and influencers, ensuring relevance in an ever-changing fashion landscape. Today, under the creative direction of Daniel Lee, Burberry continues to redefine British luxury, blending classic aesthetics with bold new statements.

Explore Burberry's latest collections in our product catalog, featuring exquisite outerwear, accessories, and more—each embodying the brand's enduring legacy.

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