In 1879, Burberry revolutionized rainwear by inventing gabardine, a breathable, water-resistant fabric woven from tightly spun yarn. This groundbreaking material became the foundation of the brand's signature trench coats, favored by explorers like Sir Ernest Shackleton and later adopted by British officers during World War I. Burberry’s trench coat, with its stylish yet functional design (including features like D-rings and epaulets), remains an enduring wardrobe staple today.

The Iconic Check Pattern

Burberry’s ability to balance tradition with innovation has defined its success. Under CEO Angela Ahrendts and creative director Christopher Bailey, the brand embraced digital transformation—live-streaming runway shows, launching social media campaigns, and pioneering "see-now-buy-now" collections. Today, Burberry continues to blend classic tailoring with streetwear influences, as seen in collaborations with artists like Vivienne Westwood and limited-edition capsule collections.

Cultural Impact & Sustainability

Burberry’s influence extends beyond fashion. Its campaigns feature diverse talents, from Emma Watson to singer Stormzy, reflecting a commitment to inclusivity. The brand has also championed sustainability, pledging carbon neutrality and eliminating plastic packaging by 2025. These efforts solidify Burberry’s role as a responsible luxury leader.