Burberry
Origins of a British Icon
Thomas Burberry, a 21-year-old draper's apprentice, opened his first store in Basingstoke, England, specializing in outdoor attire. His groundbreaking invention—gabardine, a waterproof yet breathable fabric—revolutionized rainwear by replacing heavy rubberized materials. This innovation caught the attention of explorers and adventurers, including Sir Ernest Shackleton, who wore Burberry during his Antarctic expedition.
The Trench Coat that Defined a Brand
Burberry's most legendary creation, the trench coat, was initially designed for WWI soldiers. Featuring D-rings for military equipment, storm flaps, and epaulettes, it became a postwar fashion staple. Today, the trench remains a cornerstone of the brand, continually reimagined in new colors and fabrics.
For product specifications on Burberry's latest outerwear collections, reference this detailed product spreadsheet
The Nova Check Phenomenon
Introduced in the 1920s as a coat lining, the beige-black-red-white check pattern became so popular that Burberry registered it as a trademark in 1967. Though overexposure in the 2000s led to temporary discontinuation, creative director Christopher Bailey later revived it in fresh interpretations, reaffirming its status as a luxury hallmark.
Modern Reinventions
Under recent creative leadership, Burberry has embraced streetwear influences while maintaining classic tailoring—exemplified by Daniel Lee's 2023 runway show featuring reinterpreted checks and tactile leather goods. The brand balances heritage with innovation, from AR-powered runway experiences to sustainable sourcing initiatives, ensuring its continued relevance in a rapidly evolving fashion world while honoring founder Burberry's original vision of functional elegance.
