By the early 20th century, Burberry expanded beyond military wear, becoming a favorite among explorers and aviators, further cementing its reputation for durability and functionality.

The Iconic Check and Modern Reinvention

Burberry’s signature Nova Check—a camel, black, red, and white pattern—debuted in the 1920s as a lining for its coats. Over time, this check became the brand’s hallmark, adorning scarves, handbags, and accessories. However, in the 2000s, Burberry faced challenges with overexposure of the check, leading to a strategic rebranding under former CEO Angela Ahrendts and Creative Director Christopher Bailey.

Their efforts revitalized the brand’s prestige, shifting focus towards high-end ready-to-wear collections, digital innovation, and celebrity collaborations.

Burberry Today: Fashion Meets Sustainability

Modern Burberry balances tradition with avant-garde design. Under current Creative Director Daniel Lee, the brand continues to push boundaries while respecting its heritage. Sustainability has also become a core pillar, with commitments to reduce environmental impact, including pledges to achieve net-zero emissions by 2040.

"Burberry’s legacy is not just in its designs, but in its ability to evolve while staying true to its roots." — Fashion Industry Analyst.

For enthusiasts looking to explore Burberry’s latest offerings, an interactive product catalog

Influence on Pop Culture