Burberry’s iconic trench coat, designed for British soldiers during World War I, became a symbol of sophistication post-war. Features like epaulettes, D-rings, and the storm flap were retained, blending utility with elegance. By the 1920s, the brand’s check pattern—now trademarked—addened linings and scarves, cementing its status as a luxury staple.

In the 20th century, Burberry expanded internationally, embraced by Hollywood stars like Audrey Hepburn. However, overexposure in the 1990s led to counterfeit issues, tarnishing its exclusivity. A turnaround began in the 2000s under CEO Rose Marie Bravo, who repositioned Burberry as a digital-first luxury brand, leveraging campaigns with models like Kate Moss and innovative social media strategies.

“Burberry is not just a fashion brand—it’s a piece of British history woven into fabric.” — Industry Analyst

Burberry Today: Innovating While Honoring Tradition

Under creative directors like Christopher Bailey and Riccardo Tisci, Burberry has balanced heritage with modern demands. Collaborations with tech giants (e.g., Apple for live-streamed shows) and sustainability initiatives (e.g., carbon-neutral runway events) highlight its forward-thinking ethos.

For a curated selection of Burberry’s latest collections, explore this product spreadsheet, featuring seasonal highlights and exclusive items.

Key Milestones:

• 1856: Thomas Burberry opens his first store.
• 1879: Gabardine fabric is patented.
• 1912: The trench coat debuts as military wear.
• 2020s: Focus on digital innovation and inclusivity.

Burberry’s journey—from a provincial workshop to a £10 billion empire—exemplifies adaptive luxury. By weaving tradition with technology, it remains a benchmark for timeless yet contemporary style.