In the 1920s, the brand introduced its signature nova check, a beige, black, white, and red tartan pattern. Initially used as a coat lining, the check gradually became synonymous with Burberry’s identity—though it faced overexposure in the late 1990s before creative director Christopher Bailey revitalized its prestige in the 2000s.

Burberry’s adaptability ensured its enduring appeal. From outfitting polar explorers like Ernest Shackleton to dressing modern celebrities, the brand balances tradition with contemporary trends. Under the leadership of current CEO Jonathan Akeroyd and creative director Daniel Lee, Burberry continues to push boundaries while honoring its heritage.

A Commitment to Sustainability and Digital Innovation

Modern Burberry not only defines luxury but also prioritizes sustainability, committing to carbon neutrality and ethical sourcing. The brand’s digital-first approach—such as pioneering live-streamed fashion shows—keeps it at the forefront of the industry.

For an in-depth look at Burberry’s latest offerings, explore this product catalog spreadsheet

Conclusion: A Legacy Woven in Heritage and Progress