Thomas Burberry opened his first store in Basingstoke, England, focusing on durable outdoor clothing. His invention of gabardineBurberry Trench Coat, initially designed for British soldiers during World War I.

The Birth of an Icon: The Trench Coat

The Burberry trench coat quickly became a symbol of British resilience and style. Features like the D-ring (originally for holding soldiers' equipment) and epaulettes (indicating rank) were retained as signature design elements. From wartime necessity to a fashion staple, the trench coat transitioned into civilian wardrobes post-war, solidifying Burberry’s elite status.

The Timeless Check Pattern

First introduced in the 1920s as a lining for their coats, the Burberry check—comprising beige, black, white, and red stripes—became an international emblem of luxury. While facing controversy in the 2000s due to overproduction, creative director Christopher Bailey later reinvigorated the pattern, making it exclusive to select collections—restoring its prestige.

Modern Burberry: Digital Innovation

Burberry’s forward-thinking approach extends to technology. In 2009, they pioneered social media engagement in fashion with Art of the Trench, a digital campaign celebrating customers wearing their coats. Under CEO Angela Ahrendts, they became one of the first luxury brands to livestream runway shows and implement "click-to-buy" features, merging tradition with digital transformation.

For an in-depth look at Burberry’s latest product lineup, explore our Burberry product catalog, detailing exclusive items and seasonal collections.

Celebrity Influence and Global Appeal

Burberry's star-studded collaborations—including campaigns with Emma Watson, Cara Delevingne, and Russell Westbrook—have amplified its contemporary allure. The Thomas Burberry monogram (2018) reintroduced classic motifs with youthful energy, bridging heritage with streetwear appeal.

Sustainability and Ethical Fashion

Under CEO Marco Gobbetti and creative director Riccardo Tisci, Burberry has committed to sustainability. Initiatives like carbon-neutral operationsReBurberry Edit

Conclusion: A Legacy of Reinvention