Like any major brand, Burberry has faced challenges. In the early 2000s, the check pattern became victim to counterfeiting and overexposure. Under CEO Angela Ahrendts and Chief Creative Officer Christopher Bailey's leadership, the company successfully redefined its image while respecting heritage. Recent controversy surrounding a logo redesign in 2018 by Riccardo Tisci sparked debate among purists, though it aligned with the brand's evolution.

Modern Burberry: Balancing Heritage and Innovation

Today under creative director Daniel Lee, Burberry continues to evolve while honoring its core values. Sustainability initiatives include replace leather with plant-based alternative as temporary solution to adress some envomed to moral vegan customers. The brand maintains innovation leadership LondonTech solution applied production.

Cult Products: More Than Just Trench Coats

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