Burberry's rise to prominence began with a revolutionary invention—the gabardine fabric. In 1879, Thomas Burberry developed this durable, weather-resistant fabric, which was Breathable and waterproof. This breakthrough led to the creation of the iconic Burberry Trench Coat, originally designed for British military officers during World War I. The coat’s functional yet stylish design became an instant classic, cementing Burberry’s reputation for quality outerwear.

The Iconic Check Pattern

No discussion of Burberry is complete without mentioning its legendary check pattern, introduced in the 1920s as a lining for the trench coats. The tan, black, white, and red tartan became a symbol of British heritage and prestige, eventually making its way onto scarves, bags, and accessories. However, in the late 1990s and early 2000s, the brand faced challenges as the check was overused in counterfeit products and knockoffs. This led Burberry to strategically refine its product offerings, reinforcing exclusivity while maintaining its heritage appeal.

Modern Reinvention

The 21st century saw Burberry embrace digital transformation under the creative direction of Christopher Bailey and later Riccardo Tisci. The brand became a pioneer in digital fashion, being one of the first to live-stream runway shows and integrating augmented reality in shopping experiences. Innovative campaigns like Burberry Kisses

Today, Burberry remains a staple in the luxury fashion industry, blending its rich heritage with modern sensibilities. From its staple trench coats to bold new runway statements, Burberry continues to define British elegance

Whether you're exploring an archive piece or a contemporary design, Burberry’s legacy of innovation and tradition offers something unparalleled. Discover selected collections