The Iconic Journey of Burberry: Blending Heritage with Innovation

2025-03-25

Founded in 1856 by Thomas Burberry, the British luxury fashion house Burberry

Early Beginnings

Thomas Burberry opened his first shop in Basingstoke, England, specializing in durable outerwear. His revolutionary invention, gabardine, a breathable yet weatherproof fabric, set the stage for Burberry’s iconic trench coats. These coats gained military adoption during World War I, solidifying their reputation for functionality and style.

The Trademark Check

Introduced in the 1920s, Burberry’s camel, black, red, and white check lining became a signature. Initially designed for coat linings, it soon appeared on scarves, handbags, and accessories. By the 1960s, the check symbolized British elegance, though its overexposure in the 2000s required creative reinvention under later creative directors.

Modern Reinvention

Under leaders like Christopher Bailey and Riccardo Tisci, Burberry embraced digital innovation while honoring its heritage. Highlights include:

  • Pioneering live-streamed fashion shows
  • Collaborations with tech giants like Apple
  • Sustainable initiatives like the Burberry Manufacture

Cultural Impact

From Audrey Hepburn to modern celebrities like brand ambassadors showcased in our product guide, Burberry remains a red-carpet staple. Its fragrances, like Burberry Brit, and iconic scarves continue to dominate global markets.

Looking Ahead

With Daniel Lee as current Chief Creative Officer, Burberry revisits its archives with fresh silhouettes. The Knight

“Burberry is more than fashion—it’s a narrative of British resilience and artistry.” — Vogue, 2023
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