Burberry, a name synonymous with luxury and timeless fashion, has captivated the world for over a century. Founded in 1856 by Thomas Burberry, this iconic British brand began as a small outfitter's shop in Basingstoke, Hampshire. From its humble beginnings, Burberry has grown into a global powerhouse, renowned for its distinctive trench coats and the iconic Burberry check.
Thomas Burberry's vision was to create clothing that combined style with functionality. In 1879, he invented gabardine, a breathable, waterproof, and hard-wearing fabric that revolutionized outerwear. This innovation led to the creation of the Burberry trench coat, which quickly became a staple for British officers during World War I. The coat's durable design and practical features, such as the D-ring belt and storm flap, solidified Burberry's reputation as a leader in outerwear.
Throughout the 20th century, Burberry continued to evolve, blending tradition with modernity. The brand's signature check pattern, first introduced as a lining for their trench coats in the 1920s, became a symbol of British heritage. By the 1960s, the check had gained popularity worldwide, appearing on everything from scarves to luggage. Today, the Burberry check remains one of the most recognizable patterns in fashion, representing both luxury and heritage.
In the digital age, Burberry has embraced innovation, becoming a pioneer in fashion technology. The brand was one of the first luxury houses to livestream its runway shows and integrate AR features into its shopping experience. Burberry's commitment to sustainability is also noteworthy, with initiatives like the Burberry Regeneration Streetwear collection, which repurposes leftover materials into new garments.
Burberry's enduring appeal lies in its ability to balance tradition with contemporary trends. From its iconic trench coats to its cutting-edge digital strategies, the brand continues to set the standard for luxury fashion. As Burberry looks to the future, its legacy of innovation and craftsmanship remains as relevant as ever.
For a closer look at Burberry's latest products, including their trench coats and accessories, check out this comprehensive product spreadsheet