Founded in 1856 by Thomas Burberry, Burberry has grown from a small outfitter in Basingstoke, England, to a globally recognized luxury fashion house. Known for its iconic check pattern and trench coats, Burberry has become synonymous with British elegance and innovation. The brand's story is one of creativity, craftsmanship, and adaptability, making it a staple in the world of high fashion.

Origins and Early Innovations

Thomas Burberry established his store at the age of 21, focusing on outdoor attire. His passion for innovation led to the invention of gabardine in 1879, a breathable, weatherproof fabric that revolutionized outerwear. This material became the foundation for the brand's most famous product: the Burberry trench coat. Originally designed for soldiers during World War I, the trench coat quickly gained popularity among civilians for its durability and timeless design.

Iconic Check Pattern

Another defining feature of Burberry is its signature check pattern, first introduced in the 1920s as a lining for its trench coats. The beige background with black, white, and red stripes has since become a symbol of luxury and sophistication. While the check pattern faced overexposure in the late 20th century, Burberry successfully repositioned it as a prestigious emblem under the leadership of former CEO Christopher Bailey.

Modern Reinvention

In recent years, Burberry has embraced a modern approach to fashion, blending its rich heritage with contemporary trends. The brand has collaborated with various artists and designers, showcased its collections on global runways, and integrated digital technology into its marketing strategies. By doing so, Burberry has maintained its relevance while staying true to its roots.

To explore some of Burberry's latest products, including its iconic trench coats and accessories, check out this product spreadsheet

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